How to make the 2025 market work for you (Example inside)✨


Hey Reader,

In yesterday's email I shared how wealth is built in a dip. Today, I wanted to give you an example of what that looks like in 2025. I love seeing my clients take advantage of the current market and use it to their benefit — especially first-time buyers who are thinking long-term.

If you're new to real estate and wondering how you can take advantage of the market this year, check out this story.

Let me tell you about Skylar.

After attending The Owning It & Living It Experience last fall, Skylar knew she wanted to become a homeowner — but like many first-timers, she wasn’t quite sure where to start.

Once she joined one of my programs, we sat down, got clear on her goals, and created a strategy that made sense for her. Just two months later, Skylar closed on her very first home — and she didn’t just buy a house.

She made a smart, strategic move that’s setting her up to build long-term wealth.

Skylar is what I call a Step-Up Investor — someone who buys their first home intentionally, knowing it will become their first rental property later.

Smart, right?

I actually broke down the full Step Up Strategy on my latest podcast episode — if you haven’t heard it yet, you can watch it here.


What do I love most about Skylar’s story?

Not only did they buy a brand new home under market value, but because they used the market to their advantage… they were able to negotiate $26,000 in seller-paid closing costs.

Yes, you read that right.
$26,000.

They had the option to use that money toward:

  • Their down payment 💰
  • Buying down their interest rate 🏦
  • Or covering closing costs completely 💼

In this market? Buyers have leverage.

And they are not the only ones.


📊 The Market is Shifting — and Buyers Have Power

After the wild seller’s market of 2021–2022… and the high-rate pause of 2023–2024…
2025 is experiencing a healthy correction — and buyers are finally back in control.

  • Inventory is rising
  • Homes are sitting longer
  • Sellers are more negotiable
  • And interest rates are starting to dip again

What that means for you:

➡️ You have room to negotiate
➡️ You can ask for seller-paid closing costs
➡️ You can get better contract terms
➡️ You don’t have to fight against 20 other offers to get a good deal

This is a totally different market than we’ve seen in recent years.
The ones who move now — smart and steady — are going to win big.


What questions do you have about the market or buying this year?


Hit reply and tell me where you're feeling stuck or unsure — I’d love to hear from you.

📬 And make sure to check your inbox tomorrow — I’ll be sharing how investors are still winning without using their own money.

Helping you do real estate the real way


Talk soon,

P.S. Be sure to keep an eye on your inbox this week — I’ve got a one-time, exclusive opportunity dropping next Friday that’s designed to help you take advantage of this unique market right now. It’s something I’ve never offered quite like this before… and it’ll only be available for 72 hours. You don’t want to miss it. 👀

PLUS: Whenever you're ready....

  • 📲Follow me on Instagram @erikabrowninvestor
  • 📍Connect with me today and join my Facebook group! Join Here.
  • 🎙️Listen to my Podcast Wealth Within Reach Watch here.
  • 🤔Not sure where to start? Check out our resource page Here.
  • 🏘️Ready to create financial options with real estate but not sure where to start? Click here to learn how to get started​!
  • 📣Come and be seen, heard, inspired, and not looked at like just another person in the crowd. Join me in 2025 at The Owning It & Living It Experience! Join the waitlist to be notified when early bird tickets drop!

Real Estate Investing + Homeschool

Hi, I’m Erika ! I went from burnt out over-committed Mom to full living Real Estate Investor and Multi-entrepreneur. In just a few years Despite not having any money, poor credit, and a lack of resources, in just a few years I was able to scale from 0 to 38 doors with a portfolio worth more than $5 million. I went from living paycheck to paycheck to having financial options! I’m a living example of how even though the world can easily write your sentence one way, it doesn’t have to end how society often finishes it. I’m the daughter of a man who grew up sharecropping in the rural south and a woman who grew up the second oldest of 7 children living in a two-room house in Louisiana. I’m a black girl who grew up south of Dallas, who got pregnant before getting married, and had to get a job before getting a degree. I worked my way up in a corporate job for many years before leaving to pursue my own dreams in Real Estate. With God’s grace, hard work, and learning from the people that I aspired to be like, I turned a career as a Real Estate Agent into a multi-million dollar Real Estate empire that provides jobs, empowers the community, and provides online education to help others write a different sentence too. I’m so honored you’re here and my hope is that my story inspires and motivates you, and that you’ll grab ahold of your own future success and allow me to encourage and help you along the way.

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